Erase all Kittens (E.A.K)
Erase All Kittens is a web-based platform game that teaches girls aged 8-14 real coding languages, eliminating their fear of technology by gamifying the learning process. Only a quarter of girls know anything about coding, most see it as ‘more for boys’. This beautifully designed project provides an innovative way to help close the gender gap in technology. Disruptive of expectations and immersed in the culture of the target audience, Erase all Kittens lets users laugh and learn while advancing through the immersive story with interactive dialogue and engaging rewards.
“Beautiful, playful design with a positive and needed purpose, Erase all Kittens acts as a teaching tool as well as an engaging form of contemporary entertainment. There is a great desire to get our kids into coding, yet this is an area of development that suffers in terms of gender equality. It is vital that we get young women involved in this sector, and this project attempts to do just that in a fun, interactive and logical way. The jury found great pleasure in playing through the demo levels, during which we smiled, we laughed but also learnt a little along the way. The character design and insanely funny narrative are the key here, and within seconds of play the jury felt a great attachment to this work finding it engaging, inspiring and smile inducing.”
eContent Alchemist & Activist, Board of Directors, World Summit Award (WSA)
Please note that all data refer to the time of winning the Award.