Wolf is a communication activist, usability advocate and COO. In 2009, right after graduating from university (Mag. in sociology & MA in product marketing/innovation management), which brought him from Vienna over New York to Tokyo, he moved to Hamburg where he joined the german technology startup HotGloo. HotGloo, a web-based wireframe & prototyping application, reached global recognition leading to a growing customer base, nominations and awards (2x .net awards nominations for “Best Webapp”, 1x Euro-Prix award nomination, 3x UX Awards).Besides HotGloo, Wolf works as an UX consultant, writes for a couple of magazines and talks about his lessons learned with running a web app business. On a non web related topic he’s obsessed with heavy music, coffee, cycling and cats.