Graduated as a graphic designer, Tamás has studied various disciplines, eventually becoming a veteran in creating digital products and services. As a web designer without any knowledge of User Experience Design, Tamás have also failed many times in the past, learning about the importance of UX the hard way. Leaving the world of advertising behind, he always apply a Human Centered approach in his work and focus on finding the right balance between business goals, ethics and people’s needs. He firmly believes that even humanity’s greatest challenges can be solved through creativity and design. Today, his focus is on improving skills in strategic design at Exalt. As a seasoned design educator and speaker, Tamás also likes to share everything he’ve learned about UX, services, branding and design in general.