Gertraud Eibl is responsible for the Media and Communication agendas of the Federation of Austrian Industries in Salzburg, representing the interests of industry. She has studied in Austria and Sweden and has degrees in Journalism and Communication Design. Gerti has worked in journalism, copywriting as well as in public relations. Her professional career path spans traineeships in the European Commission in Berlin and the UNESCO Institute for Lifelong Learning in Hamburg and a Research Fellowship at the European Institute for Public Administration in Maastricht. She worked as a journalist for the weekly journal DIE ZEIT before devoting herself to editorial work for the Austrian business publisher Österreichischer Wirtschaftsverlag. Prior to returning last summer to her native Salzburg after 18 years, Gertraud Eibl worked as Internal Communication Manager and Speechwriter for the Bavarian Industry Association in Munich.