Given’s app MTabe qualified as the best digital solution in the EYA 2018 Contest’s special category “mYouth“.
Using artificial intelligence and SMS technology to deliver learning content to students in Tanzania, they are helping young people to transform their lives through education.



What inspired you as creators of the project? How did you come up with the idea?

We saw that internet in Africa is a challenge, and that textbooks and teachers in schools are not enough. So we set to use technology to cater for the two challenges students face.

What are your sources of finance to sustain the project?

We partner with corporate companies who pay for the students to use the service for free. That way we get to sustain the service and students use it for free.

How do you measure the impact of your work?

We use a number of metrics. Some of them are as follows: –

  1. Number of users
  2. Questions asked and answered
  3. Pre-assessment and post-evaluation of our users

Are you planning to expand in other countries? What are your future plans?

Our goal is to scale to at least 5 Sub-Saharan African countries in the next 5 years.

What was the best moment for you after founding your business?

It will have to be when we went to the field for pilot testing. We loved how the solution worked out. It was actually helping people.

In which way winning the European Youth Award helped your social business grow?

It has given us a level of visibility that helps us form partnerships we need to grow and increase our impact.

How was your experience at the EYA Festival?

It was empowering. Hearing the great solutions from other young people across the world and the inspiring talks from the speakers, that was empowering. I appreciate the Festival. Definitely one of the highlights of my year.