EYA Categories 2014

Europe moves towards 2020 and social problems are lurking everywhere. It’s time to turn strategies into concrete actions and find innovative solutions.

Already a hotbed for joint problem-solving in 2013, #EYA2014 is seeking and rewarding digital creativity in seven brand-new categories. Comprising such fields as financial literacy, resource management and smart mobility, they directly address Europe’s most pressing issues and ask for YOUR solutions.

To allow maximum creativity, the category descriptions below are not to be seen as exclusive instructions but as general guidelines. All socially-valuable projects that address the basic idea of a category in one way or another are welcome to participate! Submission starts Wednesday, February 19.

Healthy Life Healthy Life: fitness | nutrition | healthcare

This category is about physical wellbeing and helping people with health conditions to lead happy, fulfilled lives. Fifty percent of Europeans are overweight, one in five is obese.1 Diseases such as diabetes, hepatitis and metabolic disorders are on the rise. Economic and social barriers frequently hinder access to medical treatment.  Healthy Life initiatives promote and support a healthy lifestyle and balanced diet. They may, for example, employ smart health devices to treat medical conditions efficiently, raise awareness for neglected diseases and encourage sports and physical exercise among communities.

Smart Learning Smart Learning: education | e-skills | open science

This category is about finding new, creative approaches to education and learning. Many high schools and universities report tremendous drop-out rates and a social education-gap remains reality in most countries. Smart Learning innovations may, for example, provide free-access training courses, foster ICT competence, create scientific understanding, support international knowledge exchange, or open up new capacities for scientific research. This also includes tools that boosting learners’ motivation to study, platforms for open-access education and other solutions for making scientific progress beneficial to all.

Connecting Cultures Connecting Cultures: arts | games | diversity

This category is for all the unusual, crazy, digital projects that manifest a creative approach to contemporary culture. United in diversity has to be more than just a motto! Projects submitted to Connecting Cultures may combine programming, artistic and musical skills, find ways to preserve customs and traditions, or create awareness for mutual understanding and intercultural communication. The category also comprises infotainment apps, valuable games, interactive exhibitions, performances, animations, e-music and digital art – everything is possible!

Go Green!

Go Green: energy | resource management | sustainability

This category comprises environmentally friendly solutions for the benefit of our planet. Vanishing natural resources, skyrocketing energy consumption, unresolved waste issues and accelerated climate change are among today’s most pressing challenges. Go Green innovations are ecologically beneficial, have a positive impact on our environment or foster a responsible and sustainable attitude towards nature. This can, for example, be achieved by showing new ways to conserve biodiversity, increase energy efficiency, harness renewable resources, prolong product-cycles or reduce CO2 emission.

Active Citizenship Active Citizenship: free journalism | open government | social cohesion

This category is about exposing injustice and fighting social exclusion. While individual privacy seems on the decline, multinational deals tend to become more obscure. Many European countries still score high on the Corruption Perceptions Index. Also discrimination due to age, race, gender, ethnicity and sexuality is still an issue in most places. Active Citizenship projects may be honest examples of participatory journalism or fight for transparent policy making and the right to free speech. They may also encourage political participation, create awareness for human rights and support community building.

Money Matters Money Matters: financial literacy | employment | smart consumerism

This category looks for solutions that enhance economic understanding, fight poverty and help people to make a decent living. Almost one in four European youths is unemployed.2 With growing income gaps also many working people struggle to make ends meet. Money Matters wants innovations that create opportunities for social commerce, reduce unemployment or illustrate how money works. This, for example, includes innovative career counseling, responsible spending, fair trade, taxation and banking, crowd funding and microcredits, as well as initiatives that create and support a startup friendly economic environment.

Future Living Future Living: e-mobility | urban development | sustainable tourism

This category is for all those envisioning pathways to future mobility, intelligent logistic solutions and innovative development. Some regions of Europe find it hard to catch up with economic growth and consequently face an exodus of future workforce and decision makers. Future Living is about creating new perspectives and making existent infrastructure more efficient. This, for example, includes solutions for smart cities, agriculture and social travel, as well as approaches to individual mobility that use resources efficiently and guarantee affordable and sustainable transport for everyone.

1 http://www.euro.who.int/en/health-topics/noncommunicable-diseases/obesity

2 http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Unemployment_statistics#Youth_unemployment_trends